What Andrew Mason did in 2008 by coming up with Groupon held the world from lapel and made it aware of the fact that internet is not all about free knowledge (Wikipedia) and social networking (Facebook and Twitter). After recovering from the initial shock of a company with more than 35 million registered users, entrepreneurs around the world went on a rampage to bring up something similar with a twist of their own.
This twist was given the name of Group clones. In short, websites that worked on the idea of Groupon with some or little modifications. As websites around the world came up, Groupon, instead of screaming COPYCAT joined hands to take control of these new platforms (other by a takeover or by merger). Thus, Groupon went on spreading, local business kept on making money and world kept on spinning. In between the entire moolah making, a parallel industry of website specialists cropped up.
Now, it is quite obvious but still worth mentioning that it was not only the clan of entrepreneurs who played the role of bringing up these group clone websites. I mean business minds can think of profit loss but not of programming and web designing and it was because of here that the new breed of web design companies fit in.
These companies put their best bespectacled geeky professionals at work to bring up social buying software that would click among masses and make money dance. Whosoever wished to milk the clone cow of deal-of-the-day concept put up a ‘quote’ (as the jargon goes in a web solutions firm) and in some days became the proud owner of Groupon clone.