Google bought YouTube as one of its most expensive buy and the industry analysts had everything against Google to have made that purchase. But today most them would understand and applaud the foresightedness of this ecommerce search engine optimization giant.

YouTube of course started with betting on the amount of views they get and shot to instant stardom due to immense visitors it got. But most of the people were not happy with the quality of videos which were being showcased. Videos were brief and exciting but the time spent on the website was fragmented as the viewers were clicking more than viewing.

To address various shortfalls and certainly increase the quality and demand of the content Google has made time to time changes to this volcano of engagement. There was and is definitely an untapped potential that Google is trying to dig in order to create a unique property with YouTube and somewhere they are on the road to achieving it.

In the bargain of att... more

What comes first - Search Engine Optimization or Search Engine Marketing?

Search Engine Optimization and then Search Engine Marketing in that order. Before you go ahead and market your website via the search engines (Search Engine Marketing), you need to first ensure your website is ready to receive the traffic i.e. spider traffic from search engines as well as human traffic. Search Engine Optimization helps ensure your hypertext links are working, your information and content is proper more

Search Engine Marketing or SEM is a means to increase the ‘visibility’ of your website within the search results of a targeted search engine. It involves selecting one or multiple plans sold by the search engine itself. These Search Engine Marketing plans could be Pay-per-click (PPC) Search Engine Marketing or special inclusion or position plans designed to give your website some advantage over other websites that are listed in the search engine results.

Is Search Engine Marketing more

B2B or Business to business advertising is the marketing of products and services exclusively to bulk consumers such as business establishments, hospitals and other institutions and even government bodies. Although business to business advertising does include advertising to dealers and stockiest, when we refer to Business to business advertising, we generally exclude this category because wholesale dealers and stockiest are not consumers. Business to business solutions to wholesale dealers and more

With fears of recession having now being laid to rest, business establishments have once again begun to spend on marketing their products and services to other business establishments i.e., business to business advertising is slowly looking up again. In fact, according to the latest Forrester report, manufacturers plan to spend 6.7% more on business to business advertising in 2011 than they did in the preceding year. Increasing business to business advertising spends is a vital indicator of busi more

The concept of business to business advertising

Before you proceed with your business to business advertising, think of the concept that you are going to adopt. Your target business customer needs to have a compelling reason to buy your product.

Remember its all about your business customer and not about you. You might think your product is great but ask yourself the question why would your target business customer buy it?

Remember your business cl more

The advantages of Content management system software

Wikipedia describes Content management system or CMS as a “collection of procedures used to manage work flow in a collaborative environment�. Managing the content can be done manually – in fact, it was done manually until like 15 years ago. However, since Content management essentially follows a series of “do this if that� kind of procedures, the entire Content management system can easily be coded and converted into easy to more

Web Content management system software – Past and Present

I still remember the crazy days (ended 7 years ago) when I used to send my material via email to the web team which would format the content and post it on to my website. In fact, if I wanted anything connected to the website to be done, I had to talk or send an email to the web team. Today, thanks to the web content management system software, I can pretty much do anything from adding pages, adding photos, graphics, more

Business to business advertising is no different from any other

Okay, first off, a business to business advertising is absolutely in no way different from any other advertisement. Because you were selling to corporate rather than direct consumers, a separate advertisement category called "business to business advertising" was created that’s all there is to it. A separate category does not entitle a different approach. When you sell luxury goods you are selling to them to a select cate more

Ecommerce hosting is a relatively new term and has been coined to describe hosting that typically includes or offers to include an ecommerce cart, a content manager, a payment gateway system and a secure web server. A typical ecommerce hosting will either have all these included in the offer price or, might offer each of these features for additional payment. The bundling of these ecommerce features or availability thereof within the ecommerce hosting plan offered, is called ecommerce hosting. < more